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Version: v3

TapSDK Privacy Policy

This Privacy Policy is intended to explain to developers and their end users the types of personal information we collect and how we handle and protect personal information. Before registering, accessing, and using TapSDK products and/or services, developers must read the Privacy Policy carefully and access and use it after confirming their full understanding and consent. If developers do not agree with the Privacy policy, they should immediately stop accessing and using TapSDK products and/or services.

The Privacy Policy does not apply to the behavior of developers who access and use TapSDK products and/or services to process personal information of end users controlled by them in their apps, nor does it apply to services displaying, linking to or repackaging our products and/or services that apply third-party privacy policies and are provided by third parties. We recommend that end users carefully read, fully understand and agree to the privacy policy of the App/relevant third parties before using corresponding products/services.

In order to facilitate reading and understanding by developers and end users, we have defined key terms, please refer to the Privacy Policy “Appendix: Definition of Key Terms”.

Special Instructions:

If the developer accesses and uses TapSDK products and/or services in its App, the developer is requested to know and promise:

(1) The developer has complied with and will continue to comply with applicable laws, regulations, policies and regulatory requirements to collect, use and process personal information of end users and protect the security of personal information.

(2) The developer has informed the end users about access and use of TapSDK products and/or services in his App, as well as the collection, use and protection rules of TapSDK on necessary personal information of the end users (i.e., the Privacy Policy), and has obtained sufficient, necessary and explicit authorization and consent from the end users on collection, use, and processing of their personal information by TapSDK (including obtaining authorization and consent from the child’s guardian to provide personal information of the end user who is a child).

(3) The developer has provided the end users with an easy-to-operate user right realization mechanism, including, but not limited to, accessing, correcting, and deleting their personal information, revoking or changing the scope of their authorization and consent, and canceling their personal accounts.

I. How we collect and use personal information of the developers and/or end users

(I) Personal information we collect

  1. We will collect different information according to the different services the developer chooses:
Specific Functions/Service ScenariosCollect Information/Obtain Permission
TapTap Login: Provide TapTap login method, players can quickly start the game through TapTap authorization.Device version, mobile phone style, system version
Data Analysis: Provide a set of analysis tools that focus on solving data requirements in game projects, which can obtain rich and practical data dashboards and advertising tracking capabilities through simple access, making data analysis and advertising easy to operate, and can also be used for analyzing user persona to help developers better understand users.Read and write storage permissions, read phone status, IMSI, network device manufacturer, android ID, bssid device application list, WiFi information, device version, mobile phone model, system version
Embedded Moments: Players can visit community forum of TapTap (official announcements, game guides, problem feedback, hot topics, etc.) within the game. They can also see the game dynamics of TapTap friends, and participate in interaction between other players, officials and great gods.Read and write storage permissions, android ID, WiFi information, device version, system version
Friends: Provide game developers with a complete functional interface for adding, deleting, and finding friends, helping games quickly form a social network.WiFi information, system version
Achievement: You can set “Normal Achievements” and “Platinum Achievements” in the game to increase players’ participation in the game and encourage players to play the game in different ways.System Version
Anti-addiction: The fast real-name authentication function based on the TapTap account. For players who log in to the game with the TapTap account, after the player agrees to the authorization, the player is allowed to use real-name information that has been certified by the State in the TapTap to quickly complete the in-game authentication process.IMSI, network equipment manufacturer, system version, read and write storage permissions
Copyright Verification: Help developers to verify whether paid games on players’ devices are paid for downloads through the TapTap store, effectively controlling scenarios where unpaid players get games from other sources.Task List, System Version
Real-time Communication (RTC): One-stop voice solution provides real-time voice, voice compliance services, covering FPS, MOBA, MMORPG, casual battle, online board games and other gameplay types.Recording permission, WiFi information
  1. When developers choose some of the TapTap platform services provided by TapSDK, or on the scenarios that the end users directly interact with the TapTap platform, please also abide by relevant provisions of privacy policy in the TapTap platform.

  2. We will collect and use personal information of the developers and/or end users in accordance with the purpose of collecting personal information stated in the Privacy Policy. If we want to use the collected personal information for other services/purposes not specified in the Privacy Policy, we will inform the developers and/or end users in a reasonable manner.

  3. The personal information/permission that TapSDK may collect depends on the selection of specific functions/services of TapSDK by the developer. If some apps do not cover certain services or do not provide specific functions, the content in the Privacy Policy involving the above services/functions and related personal information will not apply.

(II) Rules for the use of personal information

  1. We will process the collected personal information in accordance with the Privacy Policy and/or the agreement with the developers, and only for realizing functions of TapSDK products and/or services. If the collected personal information needs to be used for other purposes, we will inform the developers in a reasonable manner, and use it after the developers obtain consent from the end users.

  2. After collecting personal information from the developers and/or end users, we will de-identify or anonymize the personal information through technical means.

  3. After the TapSDK products and/or services we provide to the developers cease to operate, or we are reasonably notified that the developers and/or end users withdraw authorization of personal information, or we are reasonably notified that the developers and/or end users close the account or voluntary delete personal information, we will destroy, anonymize or de-identify all personal information received from the developers and/or end users within a reasonable period of time, unless otherwise required by law.

  1. Necessary for the personal information processor to perform legal obligations or legal duties;

  2. Necessary for conclusion and performance of the contract to which you are a party;

  3. Necessary to respond to public health emergencies, or to protect the life, health and property safety of natural persons in emergencies;

  4. To handle personal information already disclosed by yourself or other personal information that has been legally disclosed, within a reasonable scope in accordance with the law;

  5. Other circumstances stipulated by laws and administrative regulations.

II. How we use cookies and other similar technologies

  1. In order to ensure normal operation of the website, we will store small data file called Cookie on the end user’s computer or mobile device. Cookie usually contains identifier, site name, and some numbers and characters. The main function of Cookie is to facilitate end user to use website products and services, and to help website count the number of unique visitors. Using Cookie technology, we can provide the end user with more thoughtful personalized services, allow the end user to set their specific service options, and can manage or delete cookies according to his/her own preferences.

  2. When an end user uses products and/or services of TapSDK, we will send Cookie to the end user’s device. We allow Cookie, or other anonymous identifiers, to be sent to our server when an end user interacts with the products and/or services we provide to our partner. We will not use Cookie for any purpose other than those described in the Privacy Policy.

III. How we share, transfer, and publicly disclose personal information of the developers and/or end users

(I) Sharing

  1. We will share necessary personal information with our affiliates, which are bound by purposes mentioned in the Privacy Policy.

  2. We may share necessary personal information of the developers and/or end users with partners and third parties to ensure smooth completion of products and/or services provided to the developers and/or end users. Our partners are not authorized to use the shared personal information for any other purpose.

  3. For companies, organizations and individuals with whom we share personal information, we will investigate their data security environment and sign strict confidentiality agreements with them, requiring them to handle personal information in accordance with the same standards as ours.

(II) Transfer

We will not transfer personal information of the developers and/or end users to any companies, organizations and individuals, except in the following cases:

  1. Obtain explicit authorization or consent from the developers and/or end users in advance;

  2. Meet requirements of laws & regulations and legal procedures, mandatory government requirements, or judicial rulings;

  3. When it comes to mergers, acquisitions, asset transfers, or similar transactions, if it involves transfer of personal information, we will require new companies and organizations that hold personal information of the developers and/or end users to continue to be bound by the Privacy Policy statement, otherwise, we will require the Companies or Organizations to seek authorization and consent from the developers and/or end users again.

(III) Public disclosure

We will not publicly disclose personal information of the developers and/or end users, except in the following cases:

  1. Obtained explicit consent from the developers and/or end users;

  2. Mandatory requirements from laws, legal procedures, lawsuits, or government authorities.

In the following cases, the sharing, transfer, and public disclosure of personal information does not require prior authorization and consent from the subjects of personal information:

  1. Those directly related to national security and national defense security;

  2. Those directly related to criminal investigation, prosecution, trial and execution of judgments, etc.;

  3. Those related to the personal information controller’s performance of obligations under laws and regulations;

  4. The personal information disclosed by the subjects of personal information to the public on their own;

  5. The personal information collected from legally publicly disclosed information, such as legal news reports, government information disclosure, and other channels.

IV. How we store personal information of the developers and/or end users

(I) Storage period

During use of TapSDK products and services by the developers and/or end users, we will continue to store personal information of the developers and/or end users. If the developers and/or end users close the account or voluntarily delete the above information, we will store personal information of the developers and/or end users within the time limit specified by relevant laws and regulations or within the time limit otherwise authorized and agreed by the subject of personal information.

(II) Storage location

We will store in Chinese territory about personal information of the developers and/or end users obtained from the territory of China in accordance with Chinese laws and regulations. On the premise of not violating local laws and regulations, we will also store personal information of the developers and/or end users obtained locally in Chinese territory.

V. How we keep personal information of the developers and/or end users secure

(I) Security measures

  1. We will collect, use, store, and transmit user information in accordance with mature security standards and specifications in the industry, and use technical protection measures that comply with industry standards to protect personal information and personal sensitive information provided by developers and/or end users, including, but not limited to, firewalls, encryption, de-identification or anonymization, data desensitization encryption, access control measures, to prevent unauthorized access, public disclosure, use, modification, damage, loss, or leakage of data.

  2. We will conduct security background checks on the person in charge of security management and personnel in key security positions, and will also conduct identity authentication and authority control on employees who handle personal information, and sign confidentiality agreements with employees who have access to personal information, clarifying job duties and code of conduct, to ensure that only authorized personnel can access to personal information.

  3. We have established a dedicated team to ensure personal information security, and established special information security management system and internal handling mechanism for security incidents to prevent from security incidents, such as personal information leakage, damage, and loss.

  4. At present, TapTap has passed the network security level protection of the Ministry of Public Security of the People’s Republic of China, and the rating, filing and evaluation for the communication network unit rating and filing by the Ministry of Industry and Information Technology. We will try our best to protect security of your personal information.

(II) Handling mechanism for security incidents

  1. We will formulate emergency plan for security incidents about personal information, and regularly organize work team members to conduct drills about security emergency plan to prevent such security incidents from happening.

  2. In the event of security incidents, such as leakage, damage, and loss of personal information, we will promptly activate an emergency plan, taking corresponding measures to prevent expansion of the security incident, and report to relevant competent authorities in accordance with regulations.

  3. After security incidents about personal information occur, we will promptly notify the developers and/or end users about basic information of the security incident, the handling measures we have taken or will take, and our advice on how to respond to the subjects of personal information.

VI. How to manage personal information

You can access and manage personal information in the following ways:

  1. Inquiry, correction, and supplement of personal information

If the developers need to review, correct or supplement information that we store, please visit our website and log in to your account to operate. If exercise of certain right cannot be performed on the account page, you can contact us through the customer service system or contact information in the Policy, and we will assist you for corresponding operation.

  1. Account cancellation and deletion of personal information

If the developers do not want to continue using our products, they can submit an application for account cancellation to us through the work order system (the specific path is to log in to the developer’s backstage account, click my customer service, and create a problem for feedback). We will respond to your application needs usually within 15 working days, but in order to ensure account security, we will require the developers to submit sufficient and valid identity information so that we can identify, verify, and process the request. After the account is cancelled, we will no longer provide services. If developers want us to delete their personal information, they can also submit an application for deletion of personal information to us.

VII. How we handle personal information of minors

We attach great importance to the protection of minors’ personal information.

Please ensure that the developer is over 18 years old, and understand and know:

  1. If the App is aimed at minor users under the age of 18 years old, and/or designed and developed for minor users under the age of 18 years old, the developer must ensure that the guardian of the end user (minor) has read and agreed to the privacy policy of the App, and has authorized and agreed to provide personal information of the minor to us in order to realize relevant functions described in the privacy policy of the App.

  2. If the App is aimed at children users under the age of 14 years old, and/or designed and developed for children users under the age of 14 years old, the developer must ensure that the guardian of the end user (child) has read and agreed to the privacy policy of the App and “TapTap Protection Rules for Children’s Personal Information”, and has authorized and agreed to provide personal information of the child to us in order to realize relevant functions described in the privacy policy of the App.

We will only collect, use, and publicly disclose personal information of minors when permitted by law, with consent from parents or guardians, or necessary to protect minors. If we unknowingly or mistakenly collect personal information from minors, we will delete it promptly, unless we are required by law to retain such information. If we become aware that personal information of a minor has been collected without prior verifiable parental consent, we will take steps to delete relevant information as soon as possible.

VIII. Revision of privacy policy

In order to provide developers with better services and with continuous development and changes of TapSDK products and/or services, we may revise the Statement in due course.

When there are major changes to the Privacy Policy, we will announce to the developers and end users on the developer center page for developers and end users to view at any time; or send email or station mail to the developers to explain specific changes to the Privacy Policy, and indicate the effective date.

If the developer does not agree to accept the revised Privacy Policy, please stop accessing and using our products and/or services; if the end user does not agree to accept the Privacy Policy, he/she can stop using TapSDK products and/or services. The developer shall provide corresponding implementation mechanism to the end user. If the end user continues to use it, it means that he/she agrees to be bound by the revised Privacy Policy.

IX. How to contact us

If developers and/or end users have any questions about the Privacy Policy or matters related to personal information, please contact us in the following ways:

(i) Send email to: ‘privacy@taptap.com’;

(ii) Send postal mails to: North Building, B1, No. 718 Lingshi Road, Jing’an District, Shanghai, China Attn.: TapTap Legal Department Postal code: 200072.

We will promptly verify identity of the applicant, review the issue involved as soon as possible, and respond within 15 days.

Appendix: Definition of key terms

  1. We: Refers to the corresponding enterprise entity that has the right to operate TapSDK in relevant area.

  2. TapSDK: It is a software development kit that provides mobile game data analysis services for mobile application developers (hereinafter referred to as “Developers”).

  3. TapSDK products and/or services: Refers to the SDK products and/or services developed by us and our affiliates.

  4. Developers: Refers to developer customers who register, access, and use TapSDK products and/or services.

  5. End Users: Refers to App end users who use embedded TapSDK products and/or services.

  6. Personal Information: Refers to various information recorded by electronic or other means that can identify the identity of a specific natural person or reflect activities of a specific natural person alone or in combination with other information. Personal information includes name, date of birth, ID number, personal biometric information, address, communication contact information, communication records and content, account and password, property information, credit information, whereabouts trajectory, accommodation information, health and physiological information, transactions information, etc.