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Version: v3

Material Requirements

Those marked with * are required materials.
For tips about the materials, see Best Practices.

I. Icon *

The image’s size should 512x512px, and the format must be JPG or PNG. The image you upload will be cropped with rounder corners ( radius 114px ). Please keep the main content within the Safety Area as shown in the image below.
In addition, if you plan to release your games in overseas store, you may need to prepare localized icons according to specific regions.


II. Text *

1. About

The About is displayed on the game details page below the video and screenshots and above the Notes.
You can describe the genre, gameplay, and features of your game in here.
For the About to display normally on TapTap’s app, do not leave blank lines in the text.

2. Notes

The Notes is displayed on the game details page below the video and screenshots and above the Update or Pre-registration Milestones.
You can describe the design concept, the Easter eggs, and other interesting content.
For the Notes to display normally on TapTap’s app, do not leave blank lines in the text.

3. Update

The Update is displayed on the game details page, below the Notes and above the Ratings & Reviews.
The Update refers to the version updates. For games that are released for the first time or in pre-registration, do not fill in the Update to avoid confusing the players.
Text of Update should be clear and concise and only covers changes for this specific update. For the Update to display normally on TapTap’s app, do not leave blank lines in the text.


III. Video and Screenshots*

The video and screenshots are displayed below the game title and above the About in the game details page.
The video will be displayed in the beginning. If there is no video, screenshots will be displayed in the order of upload.

1. Video

Format: MP4;
Size: up to 1GB;
Length: It is recommended that the video should be about 20 seconds (the most appropriate time for players to understand the key features of the video), and the video must not be longer than 1 minute.
Resolution: 1280 x 720px and above, 1920 x 1080px recommended;
For game video there must be a cover image for it.
The size for video cover is 1256x706px and the format must be JPG or PNG.

In addition to game detail page, the video could also appear on the ‘For you’ on Home. The video is optional.
When there is no video, the promotion image will be displayed; when neither the video nor the promotion image is available, the image at the top of the detail page will be displayed.
We recommend you to present information such as new versions, new characters, new gameplay or events in the video. And we strongly recommend you to update the video regularly.

2. Screenshots

Please make sure that the image size of each screenshot is the same, and that the format must be JPG or PNG. You should upload at least 5 screenshots. Please do not upload the same screenshot repeatedly.
The file size of the screenshots should not be too large, for it may lower the speed of uploading the images and loading the game details page.
For horizontal screenshot, recommended ratio: 16:9, size: 1280x720px and above;
For vertical screenshot, recommended ratio: 9:16, size: 720x1280px and above.

Screenshots are also displayed in Rankings on the website, to the right of the icon and information of the game. The first one of horizontal screenshots or the first three of vertical screenshots will be displayed.


IV. Cover Image on Top *

>> Sample file

**1. Purpose

This image will be displayed on the top of game’s detail page in TapTap (Ver 2.5.0 and later). This is a required material.

2. Suggestions

The cover image on the top of game detail page is usually used to highlight the brand features of the game, so it is recommended to choose the game's lead characters and logo as the focus of the image.
Make sure the assets as well as the logo are clear.

Do not include text other than the game title.

Please keep the focus of the image inside the safety area (as shown below) so it can be fully displayed in different locations.

3. Size and Format

The size of the cover image on the top of game detail page should be 1920*1080px (16:9) and the format must be JPG or PNG.
Please keep the focus of the image, such as the logo or lead characters inside the safety area of 1760x920px.


**V. Promotion Image

**1. Purpose

This image will be used on the game’s card in Collections, Recommendations (For you) in Home and other locations in TapTap. The promotion image is an optional material.
When there is no promotion image, cover image on the top of game detail page will be displayed instead. When there is an uploaded video, the promotion image will be displayed before the video is automatically played.

2. Suggestions

For the best results, it is recommended to select the marketing and advertising materials of the game. You can also use materials of the latest version. Also keep in mind that the promotion image should be updated in time.
Make sure the assets as well as the logo are clear.

Do not include text other than the game title.

3. Size and Format

The size of the cover image on the top of game detail page should be 1920*1080px (16:9) and the format must be JPG or PNG.

For the square promotion image to display normally on Home of the TapTap app older than 2.5.0, you can refer to the following figure, and keep the focus of the material within the safe area of 1080x1080 px. Make sure the logo will not be cropped.


VI. Promotion Image for Older Version

Please do not include any advertising text in the promotion image.
Provider’s logo cannot appear in the image.

1. Cover Image for Older Version (Formerly Promotion Image 1)

The size of the cover image on the top of game detail page is 1024*500px and the format must be JPG or PNG.
Please keep the focus of the image, such as the logo and lead characters inside the safety area of 800x500.
It will be displayed at the top of game detail page, the Group cover in iOS in TapTap (version before 2.5.0 ). Cover Image for older version (formerly promotion image 1) is optional.

2. Web Promotion Image for Older Version (Formerly Promotion Image 2)

The size is 2080x828px and the format must be JPG or PNG. >> Sample file
Please keep the focus of the image, such as the logo and lead characters inside the safety area of 1880x732.

This will be mainly used in recommendations on Provider’s page in TapTap. Web Promotion Image for older version (formerly promotion image 2) is optional.


VII. Qualifications

1.License

Developers need to provide the license number for online games (ISBN) of the game and a scanned copy of the certification documents (which must be in JPG or PNG). If the provider submitting the game is not the operator of the licensed game, they need to provide the corresponding authorization letter. Please ensure that the authorization chain is exclusive and complete.
ISBN number format must be 999-9-9999-9999-1.

If the name on the license has been changed, or the owner has been transferred, or other changes have been made, please be sure to submit a complete scanned copy of the material (which should be put together as one image, and must be in JPG or PNG)

Developers are required to provide the software copyright registration number and a scanned copy of the registration certificate (which must be in JPG or PNG). If the provider submitting the game is not the copyright owner of the software, they must provide the corresponding authorization letter. Please make sure the authorization chain is exclusive and complete.

If the name on the license has been changed, or the owner has been transferred, or other changes have been made, please be sure to submit a complete scanned copy of the material (which should be put together as one image, and must be in JPG or PNG)

3. Authorization

If your game involves authorization, please provide a scanned copy of the exclusive agency authorization letter or IP authorization letter. If the case of multiple levels of authorization, please provide scanned copies of all exclusive agency authorizations.
The format of the authorization letter must be JPG or PNG. Each image should not be bigger than 2M, and a maximum of 10 images can be uploaded.


V. Q&A

**1.Must the game have a license number?

According to relevant laws and regulations in China, mobile games that have not been approved by the General Administration of Press and Publications cannot be released online, i.e., games without a license must not have any form of in-app purchases.
If your game is only open for pre-registration and display of information in mainland China, license will not be required.
If your game needs to be open for download in mainland China, please ensure that you have obtained all the necessary qualifications. If it involves authorization, please provide proof of the exclusive agency authorization.

2. Does TapTap accept games that are not copyrighted but do have relevant licenses?

TapTap values copyright greatly, so games without copyright will not be accepted.

**3. What should I pay attention to in order to pass the material audit?

Do not include infringing content in the game. If the game’s materials involve another IP, please provide proof of the authorization;
The game must not contain information that are forbidden by state laws and regulations such as political, gambling, violent, and sexual content.